India-Pakistan relations: The real deal
India and Pakistan have had a difficult relationship for decades, but there is one thing they have in common: The two countries are united by their shared love of cricket.
A cricket match in Pakistan is considered a very big deal in India, and the two sides have regularly played in the Champions Trophy since the 1990s.
Pakistan is in a tricky position, having to be prepared for a massive global media attention if it wants to maintain its international image and be seen as a credible ally.
The Indian government is planning to launch a new media venture to increase its exposure to the world.
The government has decided to take the lead in the project, which it hopes will generate “the highest visibility possible” for India.
“We have to find the right balance between the interests of the Indian and Pakistani citizens,” said A.V. Srinivasan, minister of state for media, information technology and communications.
“If the Indians want to get their own image, then they have to create a new platform for Indian media to do so.”
The government hopes to establish a new network of television channels to promote its domestic events and its international events.
“In the long run, we want to have a platform to spread Indian news and the Indian media is the best vehicle for doing so,” said Srinasan.
The minister is part of the Government of India’s effort to promote Indian sport.